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Strategy

Our goal is the continuous development of the group. We improve our offer to meet the expectations of customers and meet their needs. We are expanding the sales network to increase the availability of our products in both stationary and online stores.

Progress through
offline and online network development

Along with the development of the network of stationary stores, we are expanding the scope of our online operation, launching online stores for The Lemon Explore and Broel brands as well as new language versions of the Coccodrillo online store.

 

Coccodrillo

Polish 2010
Czech 2013
German 2013
Slovakian 2016
English 2016
Romanian 2020
Ukrainian 2021
Broel.pl 2021
Lemon.pl 2021

Lemon

Polish 2021

Broel

Polish 2021

Year by year, the global presence of the CDRL group increases thanks to the opening of new stores and partner points. Currently, our products are available in over 430 stores on 3 continents – in Europe, Asia and Africa.

Progress through brands

In line with our stategy, the key factor in the global expansion of the CDRL group is the development of its brands – Coccodrillo (2003), Lemon Explore (2014), Broel (1996), Petit Bijou, Buslik (2019), Fikołki (2019 business partner)

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