Mission, vision, values


We strive to ensure that families can enjoy every moment of their lives. We believe that the satisfaction of children and their parents with clothing products is influenced not only by their quality, uniqueness and design, but also by the pleasure of shopping. We want to achieve this through shopper-friendly showrooms, intuitive use of the online store and support at every stage of the purchase process.


Our ambition is to become a recognized trading partner on a global scale in the field of products and services for children and their families. The key to achieving this goal is a well-thought-out development strategy of the CDRL group throughout its brands: Coccodrillo, Lemon Explore, Broel and Buslik.


The values that guide us in our daily activities are: efficiency, partnership and responsibility.


For us, efficiency means primarily effective management, manifested by a clear-cut allocation of skills, fast flow of information and focus on creative solutions.


Partnership is a value that results from the belief that the greatest business successes are always driven by multidimensional, satisfying cooperation and good relations with partners.


Responsibility, in our understanding, means the authenticity and transparency of actions taken, in relation to customers, employees, as well as business partners and shareholders.

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